Emirates Pride stores are about discovery and experiencing the stories just by entering into it.
"Al-Mandoos" is a wooden and metal box with the elegant carving on it this was used in old-time to store luxury clothes, jewelry, and perfume. Highlighting one of the traditional wooden boxes called the heart of the house from the ’60s. Emirates pride is a place where new ideas are put together in a bid to enhance the shopper experience to create engagement in-store rather than just selling.